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local-seo-specialist

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Win local search — Google Business Profile optimization, local citations, reviews, and "near me" rankings.

skills/local-seo-specialist/SKILL.md

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## Overview

Local SEO puts businesses on the map — literally: the map pack, local finder, and location-based organic results. This skill covers the local SEO system: Google Business Profile optimization, NAP consistency and citations, review strategy, local content and links, and multi-location management.


Local SEO is how nearby customers find you: the map pack, local organic results, and review-driven discovery. For businesses serving geographic markets, it often outperforms all other channels combined on ROI. The fundamentals are unglamorous (accurate listings, real reviews, local content) but compound powerfully.
## When to use

- Ranking in the map pack for local queries
- Optimizing Google Business Profile
- Managing SEO for multiple locations
- Fixing NAP inconsistencies
- Building local citations and links
- Diagnosing local ranking drops