Individual skill
marketing-plan-generator
Generate complete marketing plans — situation analysis, objectives, strategy, tactics, budgets, and measurement frameworks.
skills/marketing-plan-generator/SKILL.md
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## Overview
A marketing plan turns goals into an executable roadmap: where you are, where you're going, how you'll get there, what it costs, and how you'll know it worked. This skill provides a complete framework for building annual or campaign-level marketing plans that teams can actually execute — not documents that gather dust.
A marketing plan turns strategy into an executable contract: what we will do, when, with what resources, to achieve which outcomes. The generator's skill is producing plans that are ambitious yet realistic, specific yet adaptable — documents teams actually use rather than file away. The best plan fits on pages people will re-read, not binders they will not.
## When to use
- Creating an annual marketing plan
- Planning a product or campaign launch
- Aligning leadership on marketing priorities
- Requesting marketing budget
- Onboarding into a new marketing role
- Turning strategy into quarterly execution