Individual skill
brand-guidelines
Build and apply brand guidelines — voice, visual identity, and usage rules that keep every touchpoint consistent.
skills/brand-guidelines/SKILL.md
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## Overview
Brand guidelines turn "it just feels like us" into rules anyone can follow. This skill walks through creating or applying a complete brand system: positioning, voice and tone, visual identity, and usage rules. A good guideline set answers three questions for any creator: what to say, how to say it, and what it should look like.
The output of this skill is typically a brand guide document plus reusable components (voice examples, do/don't pairs, templates) that let others produce on-brand work without a brand manager hovering over them.
## When to use
- Creating a new brand identity from scratch (startup launch, rebrand)
- Onboarding designers, writers, or agencies who need to produce brand-aligned work
- Auditing an existing brand for consistency across channels
- Settling disputes about what "on brand" means with concrete examples
- Defining voice and tone before scaling content production
