Individual skill
blog-brand
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator auto-loads these files for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
skills-imported/blog-brand/SKILL.md
Source commit faf37c0859ebf627bfcb5225e8057d088691e0ae
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- Last checked
- Nov 8, 2026
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- Repository last updated
- Oct 10, 2026
- License
- MIT
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- agent-skills Repository topic
- ai-agents Repository topic
- ai-agents-automation Repository topic
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- marketing Derived category
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# Blog Brand: Durable Editorial Context
Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:
- `BRAND.md`: who the audience is, what the brand stands for, what to never say
- `VOICE.md`: how the brand sounds, structurally and lexically
These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.
## Why this exists
Today, persona JSON (from `blog-persona`) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.
`BRAND.md` and `VOICE.md` fix this: one canonical source, loaded by the `blog` orchestrator at the start of every command.