Individual skill

seo-site-auditor

Audit websites for SEO: crawling, technical checks, metadata, Core Web Vitals, structured data, and prioritized fixes. Use when diagnosing search visibility problems.

skills/seo-site-auditor/SKILL.md

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# SEO Site Auditor

A systematic approach to technical SEO audits: crawling a site, checking indexability, metadata, structured data, performance, and content signals — then prioritizing fixes by impact and effort.

## Overview

SEO audits fail when they're 200-line checklists with no priorities. This skill is a **triage method**: crawl → identify what's blocking indexing/ranking → verify the high-impact basics (titles, canonicals, sitemaps, speed, structured data) → prioritize by (traffic at stake × effort). Most sites' SEO problems are a handful of fixable technical issues, not mysterious algorithm behavior.

## When to use

- Traffic drops or pages not appearing in search.
- Pre-launch SEO review of a new site or migration.
- Periodic technical health checks.
- Evaluating an agency/freelancer SEO proposal (know what good looks like).
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