Individual skill
push-notification-strategist
Design push notification strategy — opt-in flows, segmentation, timing, personalization, and retention-driving messaging.
skills/push-notification-strategist/SKILL.md
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## Overview
Push notifications are a direct line to users' lock screens — powerful for retention and re-engagement, dangerous when abused. This skill covers push strategy: earning opt-ins, segmentation, message crafting, timing and frequency, rich/personalized pushes, and measuring impact on retention without driving uninstalls.
Push notifications are interruptions you have been granted permission to make. The strategist's job is making every interruption earn its keep: timely, personal, and actionable. Done well, push drives retention and revenue; done poorly, it drives opt-outs and uninstalls — often permanently.
## When to use
- Improving push opt-in rates
- Reducing push-driven unsubscribes
- Designing lifecycle push campaigns
- Writing push copy
- Setting push frequency strategy
- Measuring push impact on retention