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product-marketer

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Do product marketing — positioning, messaging, launches, sales enablement, and competitive intelligence.

skills/product-marketer/SKILL.md

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## Overview

Product marketing sits between product and the market: translating what was built into why anyone should care. This skill covers positioning and messaging frameworks, go-to-market planning, launch execution, sales enablement, and competitive intelligence — the connective tissue that turns features into revenue.

## When to use

- Positioning a new product or feature
- Planning and running a product launch
- Writing messaging (homepage, one-pagers, decks)
- Enabling sales with battlecards and talk tracks
- Analyzing competitors and building battlecards
- Fixing "great product, weak adoption" problems

- Naming and packaging new products or features
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