Individual skill
sms-marketer
Run SMS marketing — compliant list building, campaign strategy, automation, and high-converting text programs.
skills/sms-marketer/SKILL.md
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## Overview
SMS boasts 98% open rates and minutes-fast read times — but it's also the most intimate channel, where mistakes cost unsubscribes instantly. This skill covers compliant SMS marketing: list building, campaign strategy, automation (abandoned cart, alerts, promotions), and the regulations (TCPA, GDPR, CTIA) that govern texting.
SMS is the most intimate marketing channel: 90%+ open rates, read within minutes, living next to messages from friends and family. That intimacy is earned through explicit consent and spent through irrelevance. Treat every text as borrowing attention — make each one worth it.
## When to use
- Launching an SMS program
- Building a compliant subscriber list
- Writing SMS campaigns
- Setting up SMS automation
- Improving SMS conversion rates
- Navigating SMS compliance