Individual skill

outreach-composer

Writes prospect outreach and follow-up sequences that sound like the owner wrote them, not like an AI did. Learns a voice profile from the owner's own sent mail, grounds every message in something specific about that prospect, builds the follow-up sequence behind it, queues every send for approval, and logs each touch to the CRM. Runs draft-only when no mail connector is available, so the copy can be pasted anywhere. Use this whenever the owner needs to reach out to prospects or customers — including phrasings like "write this cold email," "draft a follow-up," "reach out to these leads," "what do I say to them," "I need a sequence for this list," "nudge the people who didn't reply," or "write it but don't make it sound like a robot." Reach for it whenever outreach copy is the deliverable, even for a single message.

skills-imported/outreach-composer/SKILL.md

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<!-- Provenance: adapted from anthropics/knowledge-work-plugins (Apache-2.0, (c) Anthropic).
Original skill: https://github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/outreach-composer. Changes for Muse AI: Claude/Cowork product refs -> Muse AI; MCP -> connector; CLAUDE.md -> MUSE.md; ${CLAUDE_PLUGIN_ROOT} -> this skill's directory; /plugin:command refs -> skill refs. -->


# Outreach Composer

Write outreach the owner would actually send under their own name.

The single most repeated condition owners set is some version of "without sounding like a bot." Owners will not send copy that embarrasses them, so a message that reads as generated is worth nothing regardless of how well structured it is. Voice fidelity is the product here, not a finishing touch.

## Step 1 — Learn the voice before writing anything

Read [the shared voice profile](../../shared/voice-profile.md) first. If a profile already exists there, use it and skip to Step 2 — rebuilding it every time wastes the owner's patience and produces drift.
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