Individual skill
brand-discovery
Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
skills-imported/brand-discovery/SKILL.md
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- Last checked
- Nov 8, 2026
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- Repository last updated
- Oct 10, 2026
- License
- MIT
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SKILL.mdcore · 7,514 bytesreferences/10_purpose-why.mddoc · 1,179 bytesreferences/20_positioning.mddoc · 1,481 bytesreferences/30_audience-niche.mddoc · 1,496 bytesreferences/40_personality-archetype.mddoc · 1,925 bytesreferences/50_voice-tone.mddoc · 1,767 bytesreferences/60_narrative-story.mddoc · 1,560 bytesreferences/70_founder-tension.mddoc · 1,517 bytesreferences/90_SYNTHESIS.mddoc · 3,063 bytes
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# Brand Discovery
Use this skill to conduct a structured, adaptive brand identity interview.
The goal is a complete `90_SYNTHESIS.md` — a master brandbook the
organization can use to brief designers, writers, and external
collaborators.
The interview runs across multiple sessions. Capture answers to disk as you
go so that no elicited knowledge is lost when a conversation ends, and so a
later session can resume from where the last one stopped.
## When to Activate
- A brand is being created, repositioned, or needs a written identity reference to brief collaborators.