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storefront-ordering

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Build direct online ordering for merchants — branded storefronts, menus, checkout, and owned customer relationships.

skills/storefront-ordering/SKILL.md

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## Overview

Storefront ordering lets merchants take orders directly through their own branded website or app — keeping customer relationships and data, with lower fees than marketplace orders. This skill covers designing storefront ordering systems: menu management, checkout UX, payments, fulfillment integration, and marketing the direct channel. General e-commerce/ordering guidance, platform-neutral.


A merchant's own ordering storefront — website, app, or white-label — is the highest-margin channel: no marketplace commission, full customer data, direct relationships. But it only works if it converts: every point of friction sends customers back to the marketplace aggregator. The skill is building a first-party ordering experience that earns the direct relationship.
## When to use

- Building a direct ordering website for a restaurant or retailer
- Reducing dependence on marketplace commissions
- Designing menu/catalog UX
- Optimizing checkout conversion
- Driving repeat direct orders
- Integrating ordering with POS and fulfillment
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