Individual skill
landing-page
Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.
skills-imported/landing-page/SKILL.md
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# Landing Page (High‑Conversion) — Web Design Skill
A landing page is not a homepage.
A homepage serves multiple intents.
A landing page wins one intent: **one offer → one audience → one primary action**.
## Before you design/write
Gather (ask if missing):
### 1) Page purpose
- What is the ONE primary action? (trial, demo, buy, waitlist, download)
- What’s the offer? (exactly what do they get?)
- What counts as conversion? (click, signup, purchase)
