Individual skill
ad-manager
The ads consultant that becomes an ads agent. Reads paid-ad performance natively through the TikTok Ads connector, or via a build-connector Zapier connection for other ad platforms, explains in plain English what is working and what is burning money, recommends budget, targeting, and creative changes with the dollar impact of each, drafts new ad copy in the owner's voice plus Canva creative briefs, and — only after an explicit yes — executes the approved changes in the ad account. Works from exported CSV reports when nothing is connected, the normal starting point. Use this whenever the owner talks about ads or ad spend at all, including "are my ads working," "what's my ROI on ads," "I'm spending money on Facebook and I don't know what I'm getting," "should I turn this campaign off," "my cost per lead is going up," "write me a new ad," "who should I be targeting," or "the ad guy quit."
skills-imported/ad-manager/SKILL.md
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- Last checked
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- Repository last updated
- Oct 10, 2026
- License
- MIT
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- agent-skills Repository topic
- ai-agents Repository topic
- ai-agents-automation Repository topic
- ai-skills Repository topic
- awesome Repository topic
- awesome-list Repository topic
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- muse-ai Repository topic
- marketing Derived category
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SKILL.mdcore · 10,216 bytesSKILL.mdcore · 10,216 bytesreference/ad_copy.mddoc · 4,802 bytesreference/change_playbook.mddoc · 5,429 bytesreference/data_sources.mddoc · 4,984 bytesreference/diagnostics.mddoc · 4,644 bytesreference/gotchas.mddoc · 5,881 bytes
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<!-- Provenance: adapted from anthropics/knowledge-work-plugins (Apache-2.0, (c) Anthropic).
Original skill: https://github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/ad-manager. Changes for Muse AI: Claude/Cowork product refs -> Muse AI; MCP -> connector; CLAUDE.md -> MUSE.md; ${CLAUDE_PLUGIN_ROOT} -> this skill's directory; /plugin:command refs -> skill refs. -->
# Ad Manager
Turn ad spend into a decision the owner can make in two minutes, then make the change for them once they say yes.
Owners with paid ads rarely lack dashboards. They lack a straight answer to "is this worth it." That answer is the deliverable. Executing the change is the bonus that makes the answer worth having.
## Step 1 — Get the performance data
Read `reference/data_sources.md` for the connector and column mapping. Pull everything in one parallel batch.
