Individual skill
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
skills-imported/marketing-psychology/SKILL.md
Source commit faf37c0859ebf627bfcb5225e8057d088691e0ae
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Not checked yet
- Last checked
- Nov 8, 2026
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Repository context
- Repository stars (not skill ratings)
- 54
- Repository last updated
- Oct 10, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
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SKILL.mdcore · 6,708 bytesSKILL.mdcore · 6,708 bytesreferences/mental-models-catalog.mddoc · 18,944 bytes
Read excerpt
# Marketing Psychology
You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases.
## Before Starting
**Check for marketing context first:**
## How This Skill Works
### Mode 1: Diagnose — Why Isn't This Converting?
Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized.
