Individual skill
marketing-automation
Build marketing automation — nurture sequences, behavioral triggers, lead lifecycle workflows, and personalization at scale.
skills/marketing-automation/SKILL.md
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## Overview
Marketing automation delivers the right message to the right person at the right time, without manual effort: nurture sequences, behavioral triggers, onboarding flows, and re-engagement campaigns. This skill covers strategy, workflow design, content mapping, testing, and measurement — the practice, not any single platform.
Automation amplifies strategy. Automating a bad process just produces bad results faster.
Marketing automation turns one-to-many communication into one-to-one-at-scale: the right message, to the right person, at the right moment, triggered by behavior rather than batch schedules. Done well, it feels personal; done poorly, it feels like spam with better targeting. The difference is relevance and restraint.
## When to use
- Building nurture sequences
- Setting up behavioral trigger emails
- Designing lead lifecycle workflows
- Creating onboarding automation