Individual skill
b2b-demand-gen
Generate B2B pipeline — campaign strategy, multi-channel programs, SDR alignment, and pipeline measurement.
skills/b2b-demand-gen/SKILL.md
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## Overview
B2B demand generation creates qualified pipeline for sales: attracting the right accounts, engaging buying committees, and converting interest into sales-ready opportunities. This skill covers demand-gen strategy, program design across channels, SDR/marketing alignment, and the pipeline metrics that prove impact.
Demand gen is measured in pipeline and revenue, not leads. A thousand unqualified leads are worse than useless — they waste sales time.
## When to use
- Building a demand generation engine
- Fixing low-quality lead flow
- Aligning marketing with SDRs/sales
- Planning integrated campaigns
- Choosing demand-gen channels
- Reporting marketing-sourced pipeline