Individual skill
survey-designer
Design effective surveys — question writing, response scales, sampling, bias reduction, and pilot testing. Use when collecting structured data from people and wanting answers you can trust.
skills/survey-designer/SKILL.md
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# Survey Designer
A survey is a measurement instrument. Like any instrument, it needs calibration: questions people
understand the same way, scales that capture real variation, samples that represent the population,
and testing before launch.
## Overview
Design in order: define what you're measuring (constructs, not just topics), write questions that
operationalize them, choose response formats that fit, structure the flow to minimize fatigue and
bias, sample properly, and pilot everything. Most survey failures are question-writing failures —
ambiguous, leading, or double-barreled questions — and they're all preventable before launch.
## When to use