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social-content-engine

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Runs the owner's content operation as a standing thing rather than a one-off: keeps a rolling posting calendar, learns the owner's voice, generates on-brand Canva graphics, writes captions that sound like them, repurposes one asset into every channel format, and stages posts for approval instead of publishing on its own. Pulls product photos and prices from Shopify when connected; with no connectors, drafts the calendar and asset briefs for manual posting. Use this whenever the owner talks about posting, content, or social — including "I need to post more," "we've gone quiet on Instagram," "what should we post this month," "make the content," "give me a month of posts," "write this in my voice," "repurpose this," or "set up our content calendar." Reach for it for a single post as readily as for a full quarter. One handoff: a finished, approved campaign brief goes to canva-creator; this skill owns the standing operation.

skills-imported/social-content-engine/SKILL.md

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Oct 10, 2026
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<!-- Provenance: adapted from anthropics/knowledge-work-plugins (Apache-2.0, (c) Anthropic).
Original skill: https://github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/social-content-engine. Changes for Muse AI: Claude/Cowork product refs -> Muse AI; MCP -> connector; CLAUDE.md -> MUSE.md; ${CLAUDE_PLUGIN_ROOT} -> this skill's directory; /plugin:command refs -> skill refs. -->


# Social Content Engine

Keep the owner posting consistently, on brand, in their own voice, without them opening Canva.

Owners do not stop posting because they lack ideas. They stop because posting falls off the list when a job runs long. So this skill holds the calendar between sessions and always leaves the next few weeks already drafted. The second thing owners say is that AI content does not sound like them — that is the adoption barrier, so voice comes first, before any design is generated.

## Step 1 — Learn the voice before writing anything

Read [the shared voice profile](../../shared/voice-profile.md). Every skill that writes in the owner's name reads the same file, so a correction the owner makes once holds everywhere.