Individual skill
account-based-marketing
Run ABM programs — target account selection, personalized campaigns, sales orchestration, and account-level measurement.
skills/account-based-marketing/SKILL.md
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## Overview
Account-based marketing flips the funnel: instead of attracting many leads, you target specific high-value accounts with personalized, orchestrated campaigns. This skill covers ABM strategy (1:1, 1:few, 1:many), account selection, personalization at scale, sales orchestration, and measuring account engagement and pipeline.
ABM fits where deal sizes justify the effort — typically enterprise and strategic mid-market.
## When to use
- Targeting enterprise or strategic accounts
- Breaking into named accounts
- Expanding within existing key accounts
- Aligning marketing spend with sales priorities
- Improving win rates on large deals
- Measuring marketing impact at the account level