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consumer-ordering-flow

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Design consumer ordering experiences — discovery, cart, checkout, tracking, and reorder flows that convert.

skills/consumer-ordering-flow/SKILL.md

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## Overview

The consumer ordering flow is the revenue engine of any delivery platform: how customers discover merchants, build carts, check out, track orders, and come back. This skill covers UX design for each stage, conversion optimization, and the retention mechanics that turn one-time orderers into regulars. General e-commerce UX guidance, platform-neutral.


The consumer ordering flow — browse, customize, pay, track, receive — is the product for most delivery customers. Conversion hinges on hundreds of micro-decisions: how menus render, how ETAs display, how tracking feels. The skill is instrumenting every step and optimizing the funnel relentlessly, because small gains at each step compound into large order growth.
## When to use

- Designing or redesigning an ordering app/website
- Improving checkout conversion
- Reducing cart abandonment
- Building order tracking experiences
- Increasing reorder rates
- Personalizing discovery
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