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marketing-monday

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Delivers the weekly growth briefing as one merged read — whether the growth engine is working, what customers are saying in public and private, what competitors actually changed, and the three growth actions worth taking this week. The growth twin of the Monday brief, chaining growth-pulse and review-reputation and adding a web-native competitor scan, merged into a single page rather than three reports. Offers to run on a weekly cadence once, and sets it up on a yes. Use this whenever the owner wants a recurring or one-off growth check, including phrasings like "how's marketing doing," "growth check for the week," "give me my Monday growth brief," "what should I be doing about growth this week," "are we winning or losing out there," or "set up a weekly marketing update." Reach for it when the owner asks how the business is growing rather than how it is paying its bills.

skills-imported/marketing-monday/SKILL.md

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Oct 10, 2026
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<!-- Provenance: adapted from anthropics/knowledge-work-plugins (Apache-2.0, (c) Anthropic).
Original skill: https://github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/marketing-monday. Changes for Muse AI: Claude/Cowork product refs -> Muse AI; MCP -> connector; CLAUDE.md -> MUSE.md; ${CLAUDE_PLUGIN_ROOT} -> this skill's directory; /plugin:command refs -> skill refs. -->


Run the weekly growth briefing by chaining two skills — `growth-pulse` for whether the engine is working and `review-reputation` for what customers are saying — then adding a web-native competitor scan. The three parts feed one merged brief; this is not three reports stapled together.

Connectors: any one of PayPal, Shopify, or HubSpot is enough to run. Apollo, Clay, Mailchimp, Square, Stripe, and TikTok Ads each add a layer. TikTok Ads contributes the paid layer to Step 1 through growth-pulse: last week's spend, results, and cost per result beside the sales trend, reported as the platform's own claim next to the CRM's lead count, never blended (`../growth-pulse/reference/data_sources.md`). Mailchimp contributes the email channel to Step 1 (its `get_capabilities` call needs `user_request` and a `category`; `../../shared/connector-call-shapes.md`) — campaign analytics with revenue attribution and audience-growth numbers. It is read-only in this brief: nothing is drafted or sent from here, and its attributed revenue is reported as the email channel's own claim beside the platform and CRM numbers, never blended into one figure. With none of them, CSV exports and pasted reviews go in, and the competitor scan runs web-native with no connector at all.

Default window: the last 7 days for the pulse, the last 90 days for reviews, and since the last run for the competitor watchlist.

## Step 1 — Is the engine working (growth-pulse)

Trigger the `growth-pulse` skill workflow. Pull every connector in one parallel batch; a serial run is a wait nobody sits through twice.