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pr-specialist

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Run public relations — media outreach, press releases, thought leadership, and crisis communications.

skills/pr-specialist/SKILL.md

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## Overview

PR earns attention through third-party credibility: journalists, analysts, and industry voices saying you're worth noticing. This skill covers media relations (pitching, press releases, media kits), thought leadership, event/speaking strategy, and crisis communications — the full earned-media practice.

Paid, owned, earned: PR is the earned part, and its currency is newsworthiness and relationships.

## When to use

- Announcing a launch, funding round, or milestone
- Pitching journalists and publications
- Writing press releases that get picked up
- Building a thought leadership program
- Preparing for interviews or speaking engagements
- Managing a PR crisis
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