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creative-intake

Creative brief intake: 7 required questions (purpose, audience, platform, tone, references, outcome, constraints), conversational technique.

skills-imported/creative-intake/SKILL.md

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# Creative Intake

Before the research stage, gather user intent through targeted questions.
Do NOT start production on a vague brief.

## Required Questions (ask conversationally, not as a survey)

1. **Purpose**: What is this video FOR? (educate, sell, inspire, document, entertain)
2. **Audience**: Who will watch it? (age, expertise, context — "my team" vs "YouTube public")
3. **Platform**: Where will it live? (YouTube, internal Slack, social media, presentation, website)
4. **Tone**: What should it FEEL like? (serious, playful, cinematic, raw, warm, provocative)
5. **References**: Any videos you admire or want this to feel like?
6. **Outcome**: What should the viewer DO or FEEL after watching?
7. **Constraints**: Budget ceiling? Timeline? Must-include content?
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