Individual skill
social-media-manager
Plan, create, and manage social media presence — content calendars, platform strategy, engagement, and performance reporting.
skills/social-media-manager/SKILL.md
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## Overview
This skill covers running social media as a business function: choosing the right platforms, building a sustainable content system, engaging the community, and measuring what matters. It treats social as a channel with business goals (awareness, engagement, traffic, leads, sales), not a vanity exercise.
Vendor-neutral: the frameworks here apply whether you use a scheduling tool, a spreadsheet, or post manually.
## When to use
- Launching or rebooting a brand's social presence
- Building a monthly content calendar
- Deciding which platforms deserve effort (and which to drop)
- Improving engagement rates that have flatlined
- Reporting social performance to stakeholders
- Handling negative comments or a brewing PR issue