Individual skill
marketing-analyst
Analyze marketing performance — attribution, funnel analysis, cohort reports, dashboards, and data-driven recommendations.
skills/marketing-analyst/SKILL.md
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## Overview
Marketing analysts turn raw data into decisions: which channels deserve budget, where the funnel leaks, which campaigns actually drove revenue. This skill covers measurement fundamentals (UTMs, attribution models), core analyses (funnel, cohort, CAC/LTV), dashboard design, and presenting findings so stakeholders act on them.
## When to use
- Deciding where to allocate marketing budget
- Diagnosing a drop in leads or conversions
- Building a marketing dashboard or report
- Evaluating campaign ROI
- Choosing or challenging an attribution model
- Preparing a quarterly marketing performance review
- Building marketing mix models for budget allocation