Individual skill
pricing-page
Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.
skills-imported/pricing-page/SKILL.md
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# Pricing Page (High‑Conversion) — Web Design Skill
Design a pricing page that helps visitors **choose** and feel good about it.
Your job is not to “show prices.”
Your job is to **reduce uncertainty**.
## Before you design/write
Gather (ask if missing):
### 1) Offer + audience
- What are you selling? (category)
- Who is it for? (ICP + primary use case)
- What’s the main value metric? (seat, usage, project, revenue, etc.)
