Individual skill
paid-ads-specialist
Plan and optimize paid advertising — Google, Meta, and multi-channel campaigns, budgets, creative testing, and ROAS.
skills/paid-ads-specialist/SKILL.md
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- Last checked
- Nov 11, 2026
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- Repository last updated
- Oct 10, 2026
- License
- MIT
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SKILL.mdcore · 7,724 bytes
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## Overview
Paid ads buy speed: immediate traffic and measurable results, at a price. This skill covers full-funnel paid media — channel selection, campaign structure, audience targeting, creative testing, budget management, and optimization toward ROAS/CAC goals. Vendor-neutral principles; channel specifics noted where they matter.
## When to use
- Launching paid campaigns from scratch
- Choosing between Google, Meta, TikTok, LinkedIn, etc.
- Fixing campaigns with high spend and low return
- Scaling winning campaigns
- Structuring accounts for testing and learning
- Setting budgets and ROAS/CAC targets
- Auditing an agency's or predecessor's ad account