Individual skill

seo-sxo

Diagnose search-experience and intent mismatches using SERP page types, user stories, and persona scoring. Use when ranking problems appear intent- or layout-driven.

skills/seo-sxo/SKILL.md

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Repository stars (not skill ratings): 28,161
Repository last updated: Nov 10, 2026
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claude-code Repository topic
seo Repository topic
ai Repository topic
ai-seo Repository topic
claude-code-skill Repository topic
marketing-automation Repository topic
open-source Repository topic
marketing Derived category

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SKILL.mdcore · 10,532 bytes
SKILL.mdcore · 10,532 bytes
SKILL.mdcore · 10,532 bytes
SKILL.mdcore · 10,532 bytes
references/page-type-taxonomy.mddoc · 7,382 bytes
references/persona-scoring.mddoc · 6,353 bytes
references/user-story-framework.mddoc · 5,694 bytes
references/wireframe-templates.mddoc · 6,490 bytes

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# Search Experience Optimization (SXO)

SXO bridges the gap between SEO (what Google rewards) and UX (what users need).
Traditional SEO audits check technical health. SXO asks: "Does this page deserve
to rank for this keyword based on what Google is actually rewarding in the SERP?"

## Core Insight

A page can score 95/100 on technical SEO and still fail to rank because it is the
**wrong page type** for the keyword. If Google shows 8 product pages and 2 comparison
pages for your keyword, your blog post will never break through -- no matter how
well-optimized it is.

## Commands