Individual skill

blog-strategy

Build a blog-level strategy for a niche or business: audience segments, 3-5 content pillars with hub-and-spoke clusters, competitive gaps, measurement plan, and a 90-day roadmap. Use when the user says "blog strategy", "content strategy", "blog positioning", "content pillars", "what should I blog about". Not for a dated publishing schedule (blog-calendar), SERP-validated cluster maps (blog-cluster), or a brief or outline for one post (blog-brief, blog-outline). Makes no promise of rankings or AI citations.

skills/blog-strategy/SKILL.md

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Network or broad shell
Last checked
Nov 9, 2026

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2,696
Repository last updated
Nov 3, 2026
License
MIT

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# Blog Strategy: Positioning & Content Architecture

Bundled paths below use host Markdown substitution of `${CLAUDE_SKILL_DIR}`;
it is not an exported shell variable. Resolve them before execution, quote
paths, and refuse nonabsolute overrides. Pass `blog_reference_root` resolved
from `${CLAUDE_SKILL_DIR}/../blog/references`, `blog_template_root` from
`${CLAUDE_SKILL_DIR}/../blog/templates`, and needed sibling roots to agents.
Read the main reference `orchestration-details.md` before loading project
context; pass only its helper-fenced output to downstream agents.

Develops comprehensive blog strategies that build topical authority for
Google rankings while establishing brand presence for AI citation platforms.
Includes topic cluster architecture, AI citation surface strategy, content
scoring targets, and AI-citation SEO plans.
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