Individual skill
blog-brand
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator loads these files, fenced as untrusted data, for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when the user says "blog brand", "create brand context", "BRAND.md", "VOICE.md", "establish editorial brand". Not for learning a voice from existing posts (blog-style) or managing persona JSON (blog-persona).
skills/blog-brand/SKILL.md
Source commit 4f9c2cb8fd17f594e868d6c2ce0e8fb2c971f987
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 2,718
- Repository last updated
- Nov 3, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude-code Repository topic
- seo Repository topic
- claude-code-skill Repository topic
- ai Repository topic
- ai-content Repository topic
- content-creation Repository topic
- open-source Repository topic
- agent-skills Repository topic
- ai-citations Repository topic
- ai-marketing Repository topic
- marketing Derived category
- writing Derived category
- data Derived category
- productivity Derived category
- education Derived category
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# Blog Brand: Durable Editorial Context
Bundled paths below use host Markdown substitution of `${CLAUDE_SKILL_DIR}`;
it is not an exported shell variable. Resolve them before execution, quote
paths, and refuse nonabsolute overrides. Pass `blog_reference_root` resolved
from `${CLAUDE_SKILL_DIR}/../blog/references`, `blog_template_root` from
`${CLAUDE_SKILL_DIR}/../blog/templates`, and needed sibling roots to agents.
Read the main reference `orchestration-details.md` before loading project
context; pass only its helper-fenced output to downstream agents.
Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:
- `BRAND.md`: who the audience is, what the brand stands for, what to never say
- `VOICE.md`: how the brand sounds, structurally and lexically