Individual skill
ads-create
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.
skills/ads-create/SKILL.md
Source commit fc3908e786c318776df89a3a098333da377364be
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- Observed behavior
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- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 10,902
- Repository last updated
- Nov 1, 2026
- License
- MIT
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- claude-code Repository topic
- claude-code-skill Repository topic
- ai-marketing Repository topic
- ai Repository topic
- marketing-automation Repository topic
- open-source Repository topic
- agent-skills Repository topic
- google-ads Repository topic
- meta-ads Repository topic
- paid-advertising Repository topic
- marketing Derived category
- security Derived category
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# Campaign Concepts and Copy
1. Load the validated setup/brand profile, objective, audience, offer, proof,
platform/placement requirements, policy context, and optional audit findings.
2. Separate factual claims, operator-approved claims, and creative hypotheses.
3. For Meta work, collect the account, Pixel, and conversion cold-start
dimensions per the contract in `skills/ads-meta/SKILL.md`. When any
dimension is cold or `unknown`, state that in the brief, do not reuse
mature-account creative benchmarks or performance claims, and never label
existing creative bad merely because the Pixel is new.
4. Generate materially distinct strategic concepts, not cosmetic rewrites.
5. For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
platform adaptations, destination, and experiment hypothesis.
6. Validate copy limits and policy against current platform references. Load only