Individual skill

ads-budget

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.

skills/ads-budget/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 10,953
Repository last updated: Nov 1, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude-code Repository topic
claude-code-skill Repository topic
ai-marketing Repository topic
ai Repository topic
marketing-automation Repository topic
open-source Repository topic
agent-skills Repository topic
google-ads Repository topic
meta-ads Repository topic
paid-advertising Repository topic
finance Derived category

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SKILL.mdcore · 1,205 bytes

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# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed