Individual skill

ads-apple

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

skills/ads-apple/SKILL.md

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Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
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No
Skill scan complete
No
Observed behavior
Network or broad shell
Last checked
Nov 9, 2026

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Repository stars (not skill ratings)
10,890
Repository last updated
Nov 1, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

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# Apple Ads Audit

## Procedure

1. Read the main `ads` operating contract and thinking framework.
2. Collect objective, conversion definition, account and campaign age, geography,
   date window, timezone, currency, spend, targets, and available data sources.
3. Read `ads/references/apple-audit.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and only the relevant shared measurement,
   benchmark, creative, automation, policy, and scoring references.
4. Normalize inputs and retain lineage to each export, screenshot, API result, or
   manual value.
5. Evaluate applicable controls covering AdServices and AdAttributionKit, attribution reconciliation, campaign and keyword structure, Search Match, placements, product pages, bids, budgets, and policy.
6. Separate observations, diagnoses, recommendations, opportunities, and proposed
   mutations. Mark uncertainty and contradictions.
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