Individual skill

ads-google

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, or Google conversion tracking. Read-only; use ads-optimize to change campaigns.

skills/ads-google/SKILL.md

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Network or broad shell
Last checked
Nov 9, 2026

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10,931
Repository last updated
Nov 1, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

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# Google Ads Audit

## Procedure

1. Read the main `ads` operating contract and thinking framework.
2. Collect objective, conversion definition, account and campaign age, geography,
   date window, timezone, currency, spend, targets, and available data sources.
3. Read `ads/references/google-audit.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and only the relevant shared measurement,
   benchmark, creative, automation, policy, and scoring references. Read
   `ads/references/gaql-notes.md` before building keyword, negative-keyword, or
   search-term evidence from an API, MCP server, or export.
4. Normalize inputs and retain lineage to each export, screenshot, API result, or
   manual value.
5. Evaluate applicable controls covering measurement, search terms and waste, account structure, keywords, creative assets, bidding and budgets, settings, eligibility, and policy.
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