Individual skill
ads-meta
Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager, or Meta account structure. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.
skills/ads-meta/SKILL.md
Source commit fc3908e786c318776df89a3a098333da377364be
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 10,877
- Repository last updated
- Nov 1, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude-code Repository topic
- claude-code-skill Repository topic
- ai-marketing Repository topic
- ai Repository topic
- marketing-automation Repository topic
- open-source Repository topic
- agent-skills Repository topic
- google-ads Repository topic
- meta-ads Repository topic
- paid-advertising Repository topic
- security Derived category
Files and excerpt
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Read excerpt
# Meta Ads Audit
## Procedure
1. Read the main `ads` operating contract and thinking framework.
2. Collect objective, conversion definition, geography, date window, timezone,
currency, spend, targets, and available data sources. Collect account, Pixel,
and conversion-history maturity separately using the cold-start contract below.
3. Read `ads/references/meta-audit.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and only the relevant shared measurement,
benchmark, creative, automation, policy, and scoring references.
4. Normalize inputs and retain lineage to each export, screenshot, API result, or
manual value.
5. Evaluate applicable controls covering Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, budgets, and policy.
6. Separate observations, diagnoses, recommendations, opportunities, and proposed