Individual skill

ads-plan

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

skills/ads-plan/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 10,953
Repository last updated: Nov 1, 2026
License: MIT

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claude-code Repository topic
claude-code-skill Repository topic
ai-marketing Repository topic
ai Repository topic
marketing-automation Repository topic
open-source Repository topic
agent-skills Repository topic
google-ads Repository topic
meta-ads Repository topic
paid-advertising Repository topic
marketing Derived category
engineering Derived category
finance Derived category

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Browse files

SKILL.mdcore · 2,108 bytes
assets/agency.mddoc · 2,267 bytes
assets/b2b-enterprise.mddoc · 2,156 bytes
assets/ecommerce-creative.mddoc · 2,135 bytes
assets/ecommerce.mddoc · 2,042 bytes
assets/finance.mddoc · 2,193 bytes
assets/generic.mddoc · 2,087 bytes
assets/healthcare.mddoc · 2,094 bytes
assets/info-products.mddoc · 2,080 bytes
assets/local-service.mddoc · 2,075 bytes
assets/mobile-app.mddoc · 2,147 bytes
assets/real-estate.mddoc · 2,242 bytes
assets/saas.mddoc · 2,219 bytes

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# Paid Media Plan

1. Read the setup profile, business economics, evidence, current account state, and
   relevant industry template as optional input.
2. Define objective, customer, offer, conversion, value, constraints, geography,
   regulated category, time horizon, and success criteria.
3. Evaluate channel roles and exclusions from first principles; do not require every
   supported platform. For a channel outside the twelve-platform contract, load
   `ads/references/additional-platforms.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and return a research lead unless
   its current buying, eligibility, measurement, and creative evidence is present.
4. Before proposing Meta budgets, learning-phase expectations, bidding,
   consolidation, or performance forecasts, collect the account, Pixel, and
   conversion cold-start dimensions per the contract in
   `skills/ads-meta/SKILL.md`. When any dimension is cold or `unknown`, plan