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Reach Google Business Profile Optimization

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Audit and fix Google Business Profile gaps through the Reach Google Business Profile MCP (GBP MCP). Use get_recommendations and get_listing to identify local SEO profile issues, preview each update_listing change, request explicit owner approval, and read back the result.

skills/reach-google-business-profile-optimization/SKILL.md

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# Reach Google Business Profile Optimization

Use this workflow when a business owner asks to audit, complete or improve a Google Business Profile for local SEO. Reach by Locus provides a hosted Google Business Profile MCP server, also called GBP MCP, with tools for reading the connected listing and its profile recommendations. This listing points to the public upstream `optimize-google-business-profile` skill and describes that single workflow.

Read the existing profile before proposing changes. The workflow can address supported fields such as descriptions, hours, services, additional categories, attributes and links. It does not change the primary category or address. Use the business owner's confirmed facts and the gaps returned by Reach. Profile completeness is an actionable local SEO task; it does not guarantee Google Maps rankings. Availability depends on the Reach account's permissions, plan and Google connection state.

## Workflow

1. Call `get_account`, confirm the intended location, and stop if its `connectionStatus` is not `active`.
2. Call `get_recommendations` and `get_listing` with `sections: ["profile"]`. If readiness is `never_run`, explain that the profile has not been scored. Read returned limitations before interpreting missing data.
3. Separate fixes the agent can perform from items that need owner input or setup. Ask the owner for missing business facts.
4. For one requested fix, call `update_listing` with `preview: true` and only that change. Show the exact before and after, then request an explicit yes to that change.
5. After approval, send the same `changes` with `preview: false`, the preview's `basedOn`, and an `idempotencyKey`. If the listing changed meanwhile, create a new preview and obtain approval again.
6. Report `published.applied`, `skipped` and `failed` as returned. Read the profile back with `get_listing`. If the old value remains, explain that Google may still be applying the edit.
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