Individual skill
brand-discovery
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit.
skills/brand-discovery/SKILL.md
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- Last checked
- Nov 9, 2026
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- 299,875
- Repository last updated
- Nov 6, 2026
- License
- MIT
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- ai-agents Repository topic
- anthropic Repository topic
- claude Repository topic
- claude-code Repository topic
- developer-tools Repository topic
- llm Repository topic
- mcp Repository topic
- productivity Repository topic
- marketing Derived category
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SKILL.mdcore · 7,550 bytesreferences/10_purpose-why.mddoc · 1,179 bytesreferences/20_positioning.mddoc · 1,481 bytesreferences/30_audience-niche.mddoc · 1,496 bytesreferences/40_personality-archetype.mddoc · 1,925 bytesreferences/50_voice-tone.mddoc · 1,767 bytesreferences/60_narrative-story.mddoc · 1,560 bytesreferences/70_founder-tension.mddoc · 1,517 bytesreferences/90_SYNTHESIS.mddoc · 3,063 bytes
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# Brand Discovery
Use this skill to conduct a structured, adaptive brand identity interview.
The goal is a complete `90_SYNTHESIS.md` — a master brandbook the
organization can use to brief designers, writers, and external
collaborators.
The interview runs across multiple sessions. Capture answers to disk as you
go so that no elicited knowledge is lost when a conversation ends, and so a
later session can resume from where the last one stopped.
## When to Activate
- A brand is being created, repositioned, or needs a written identity reference to brief collaborators.