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social-pulse-monitor

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Use when the user asks to "monitor brand mentions", "set up social listening", "did anything spike about us this week", or "watch these accounts for buying triggers"; runs always-on keyless listening — a versioned listening-query architecture (brand variants incl. misspellings and 中文 names, exclusion terms, per-source syntax for HN Algolia / Bluesky / GDELT / Tavily), a mention sweep with six-class triage (crisis / bug / lead / praise / question / spam) each routed with an SLA, a 7-day rolling baseline with spike flags (the crisis trigger input), a B2B trigger watchlist (funding / hiring / launch signals), and an explicit coverage disclosure where X/IG/TikTok/LinkedIn/小红书 numbers are proxy-labeled, never Measured. Not for launch-window telemetry (T-0→T+30 rank and review polling) — use launch-monitor. 舆情监听/品牌提及监测/基线突刺/触发信号

social/observe/social-pulse-monitor/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Social Pulse Monitor

Always-on brand and community listening — the ears of the ECHO **Observe** phase. It maintains the listening-query architecture, sweeps the keyless public surfaces for mentions, triages each one to an owner with an SLA, and keeps the 7-day rolling baseline whose spike flag is the trigger input for [crisis-response-planner](../../host/crisis-response-planner/SKILL.md). It feeds three ECHO `O` sub-items directly: *7-day listening baseline maintained with spike thresholds set*, *listening-query architecture current (brand variants incl. 中文 names and misspellings, exclusion terms, per-source syntax)*, and *community-health metrics employee-excluded* (see [echo-benchmark.md](../../../references/echo-benchmark.md)). Only [social-quality-auditor](../../host/social-quality-auditor/SKILL.md) computes the ECHO profile result and runs the vetoes; this skill supplies the listening facts.

**Scope guard**: this skill listens and routes — it never responds. Drafting replies and UGC rights collection stay with [engagement-inbox-manager](../../host/engagement-inbox-manager/SKILL.md); declaring a crisis and pausing the queue stay with [crisis-response-planner](../../host/crisis-response-planner/SKILL.md) (this skill only raises the spike flag); the locked-panel competitive trend stays with [share-of-voice-tracker](../share-of-voice-tracker/SKILL.md); launch-window telemetry (T-0→T+30) stays with [launch-monitor](../../../launch/prove/launch-monitor/SKILL.md). No posting, reply, or DM automation anywhere — closed platforms (X/IG/TikTok/LinkedIn/小红书/微信公众号/视频号/抖音) are read via user exports or proxy-labeled signals only, and automating them is a hard red line (风控/封号). Registry-grade mention lines go only to `memory/events/channels.ndjson` via an authorized `operation: propose` request to `registry-events.py` — [channel-registry](../../../protocol/channel-registry/SKILL.md) is the sole writer of `memory/channels/`.

## Quick Start

```
Set up listening for [brand]. Name variants: [misspellings, 中文名, product names, exec handles]. Build the query set and run today's sweep.
```

```
Run this week's pulse: compare mention volume to the 7-day baseline, flag any spike, and give me the triaged routing queue.
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