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social-creative-builder

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Use when the user asks to "turn this idea into posts for every platform", "write the X thread / LinkedIn post / 小红书 note", or "spec the carousel slides"; turns one idea into N platform-native ready-to-paste packages — post/thread, caption, Threads text, 小红书 note, link post with first-comment placement — each adapted per the dated platform norm card (never verbatim cross-posting), every product claim held to approved claims-ledger wording or flagged [needs source], every variant tagged {formula | hook family | CTA type | signal optimized}, plus a carousel slide-spec mode (intro/content/outro slide roles, per-element char budgets, 小红书 3:4 / IG 4:5 / LinkedIn document PDF artboards, text-safe-zone + alt-text checklist). Not for creator deliverable briefs — use brief-generator; not for repurposing existing assets with paid boost — use content-amplifier. 社媒文案/一稿多发改写/小红书笔记/轮播图脚本

social/craft/social-creative-builder/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Social Creative Builder

Turns one approved idea into N platform-native, ready-to-paste packages — post/thread, caption, Threads text, 小红书 note, link post with first-comment placement — plus a carousel slide-spec mode. It is the per-post build skill of the ECHO **Craft** phase and feeds the C sub-items directly: claim-ledger match and required disclosures (the upstream of the ECHO C1/C2 vetoes), dated-norm-card adaptation (never verbatim cross-posting), hook/payload match with cited format specs, the accessibility pack, and link + first-comment placement — see [echo-benchmark.md](../../../references/echo-benchmark.md). Claims handling mirrors [email-creative-builder](../../../email/engage/email-creative-builder/SKILL.md): product claims ship only in approved ledger wording; anything unverified is flagged, never invented. Every package is shipped by a human — this skill never posts.

**Scope guard**: this skill builds content packages only. It does not run the ECHO gate, pick cadence, write video beat sheets, produce creator briefs, or repurpose published assets. It submits unresolved claims/channel facts as authorized proposal events and never mutates canonical projections. No posting, scheduling, or engagement automation; 中文 platforms remain manual-package access class.

## Quick Start

```
Turn this idea into packages for X, LinkedIn, Threads, and 小红书: [idea]. Add a link-post variant for [URL] with first-comment placement.
```

```
Carousel mode: spec a 7-slide carousel from this outline for 小红书 (3:4) and IG (4:5): [paste outline].
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