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audience-mapper

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Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研

influencer/scout/audience-mapper/SKILL.md

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# Audience Mapper

Maps **who** the brand is trying to reach and **what community** they belong to — the two halves of understanding an audience before any creator is selected. It runs in two modes against one shared inputs set:

- **`audience` mode** — the wide-angle read: demographic + psychographic profiles, a behavioral/media-diet map, a platform-priority matrix, content preferences, an influencer-affinity table, one or more named personas, and a must-have / nice-to-have / red-flag **influencer-selection criteria** set ready to hand to discovery.
- **`niche` mode** — the deep-dive: a community map (size, sub-niches, psychographics), a culture decode (language, norms, taboos), key-voice tiers, a content ecosystem, a **Brand Fit Score (X/25)** with a Strong/Moderate/Weak/Poor verdict, and a phased entry strategy with explicit red lines.

Both feed [STAR](../../../references/star-benchmark.md) creator/content scoring downstream, but this skill computes **neither** the Suitability/Trust/Appeal/Return dimension scores nor the SQS — it produces the audience and community facts that `fit-scorer` and `creator-content-auditor` later score against. Scope guard below.

## Quick Start

```
Analyze the target audience for [brand/product/category]          # audience mode
Build an audience profile for influencer targeting from this data: [data]
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