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strategic-narrative-designer

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Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use message-system-architect; not for the pitch deck narrative — use pitch-narrative-builder; not for claim substantiation — use offer-claims-registry. 变革叙事弧/旧世界/应许之地/战略叙事结构

narrative/architect/strategic-narrative-designer/SKILL.md

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# Strategic Narrative Designer

Builds the Raskin-style strategic change narrative — the five-beat arc that reframes a market before any tagline exists: **old world** (the status quo and its now-shaky assumptions) → **the undeniable shift** (what changed that nobody can unsee) → **winners vs losers** (who wins and who is stranded under the new rules) → **the promised land** (the future the shift makes possible) → **proof the promised land is real** (the evidence, each beat labeled and traceable). It is the first move of the TALE **Architect** phase and feeds the `A` dimension's *strategic narrative arc present (old world → the shift → the new game → the promised land → proof), not just a feature list* sub-item (see [tale-benchmark.md](../../../references/tale-benchmark.md)). The arc is the spine [message-system-architect](../message-system-architect/SKILL.md) hangs the durable message house on, so its quality is upstream of the `A1` canon-integrity veto — but this skill authors story structure, never the canon record itself.

**Scope guard**: this skill produces the strategic narrative arc *only*. It does **not** author the durable message house — tagline, pillars, boilerplate, canon record (that is [message-system-architect](../message-system-architect/SKILL.md), which seeds the [narrative-registry](../../../protocol/narrative-registry/SKILL.md)); build the sales/fundraising pitch deck narrative ([pitch-narrative-builder](../../land/pitch-narrative-builder/SKILL.md)); reconcile positioning against shippable reality ([positioning-truth-tracer](../../trace/positioning-truth-tracer/SKILL.md) owns the truth set this reads); adjudicate any product or comparative claim ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md` — unverified proof beats are marked `[needs source]` and submitted to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`); or compute the TALE profile result (only the [narrative-quality-auditor](../../evaluate/narrative-quality-auditor/SKILL.md) gate scores TALE). It works one lever — the arc — and hands off.

## Quick Start

```
Design the change narrative for [product/brand] from the positioning truth set and belief map. Give me the five-beat arc.
```

```
Frame the shift our category is going through: old world, the undeniable change, winners vs losers, the promised land, the proof.
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