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sales-enablement-kit

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Use when the user asks to "build battle cards", "prep the sales team for launch", or "write the internal launch FAQ"; produces the internal enablement kit for a sales-led launch — battle cards vs each named alternative (where we win / where they win / trap questions, every fact traceable), a sales talk track derived from the PR-FAQ spine, an objection-handling table (objection → response → evidence), internal FAQ + CS macros, and an internal launch announcement with embargo discipline. Not for the external message house — use message-house-builder; not for competitor tracking itself — use competitor-tracker or competitor-analysis; not for outbound sequences — use cold-outbound-sequencer. 销售赋能/battle card/销售叙事/异议处理/内部FAQ

launch/assemble/sales-enablement-kit/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Sales Enablement Kit

Derives the internal enablement kit for a **sales-led** launch — battle cards, a sales talk track, an objection-handling table, internal FAQ + CS macros, and the internal launch announcement — from the message house and PR-FAQ spine, so that sales, support, and CS say the same true thing the launch says publicly. It sits in the Assemble phase of the [RAMP loop](../../../references/ramp-benchmark.md) and feeds two sub-items: the `A`-dimension enablement sub-item (sales/support enablement ready where sales-led) and the `R`-dimension internal-readiness sub-item (support/sales/CS briefed, owners + escalation path). It never originates a fact: every card, response, and macro traces back to the message house, the claims ledger, or a named competitor source.

**Scope guard**: this skill builds *internal* enablement material only. It does **not** write the external message house or PR-FAQ ([message-house-builder](../message-house-builder/SKILL.md) is the only source of external messaging facts — this skill derives, never adds), track competitors itself (that is [competitor-tracker](../../../influencer/target/competitor-tracker/SKILL.md) for ongoing partnership/activity tracking and [competitor-analysis](../../../seo-geo/survey/competitor-analysis/SKILL.md) for positioning/content teardowns), build outbound sequences ([cold-outbound-sequencer](../../../email/deliver/cold-outbound-sequencer/SKILL.md) owns the B2B outbound lane), adjudicate claims ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) owns `memory/claims/` — this skill submits candidates only), or compute the RAMP profile result ([launch-readiness-auditor](../../mobilize/launch-readiness-auditor/SKILL.md)). It works one lever — internal enablement — and hands off.

## Quick Start

```
Build battle cards for [product] vs [named alternative 1] and [alternative 2]. Message house: [paste or path].
```

```
Prep my sales team for the [launch]: talk track + objection handling. PR-FAQ: [paste or path].
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