Individual skill
message-house-builder
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
launch/assemble/message-house-builder/SKILL.md
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- Last checked
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- geo Repository topic
- seo Repository topic
- agent-skills Repository topic
- content-optimization Repository topic
- generative-engine-optimization Repository topic
- marketing Repository topic
- influencer-marketing Repository topic
- paid-advertising Repository topic
- roas Repository topic
- email-marketing Repository topic
- testing Derived category
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# Message House Builder
Derives launch-specific messaging from accepted L1 Narrative canon and positioning evidence: a message house, PR-FAQ spine, and per-channel angle packs. It never turns launch copy into a competing brand canon and never adjudicates claims.
**Scope guard**: this skill turns an existing positioning canvas into messaging only. It does **not** build the positioning itself ([positioning-mapper](../../research/positioning-mapper/SKILL.md) is the sole upstream — if the canvas is missing, route there first and stop), write finished blog posts or pages ([content-writer](../../../seo-geo/implement/content-writer/SKILL.md)), produce ad or email units ([ad-creative-builder](../../../ad/orchestrate/ad-creative-builder/SKILL.md) / [email-creative-builder](../../../email/engage/email-creative-builder/SKILL.md)), adjudicate claims ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md`), or assemble the press kit and asset manifest ([launch-asset-packager](../launch-asset-packager/SKILL.md)). It works one lever — messaging — and hands off.
## Quick Start
```
Build a message house for [product] from the positioning canvas. Personas: [list]. Launch channels: [list].
```
```
Write a working-backwards PR-FAQ for our [launch type] — launch-day tense, five external + five internal FAQs.