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email-sequence-designer

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Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

email/nurture/email-sequence-designer/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Email Sequence Designer

Designs email lifecycle and automation flows plus the program's frequency governance, and scores the SEND **N (Nurture / Lifecycle)** dimension. It maps each flow's trigger, step timing, branch/exit conditions, and goal, layers a global cadence policy (send caps, quiet hours, fatigue guardrail) and a re-engagement/sunset path over the top, then hands the flow map to the skill that writes each step and to the auditor that scores the full program. It covers general lifecycle flows and owns the engagement-decay/sunset sub-item; the closed-loop win-back / re-consent (re-permission) program on a defined lapsed cohort is [reactivation-specialist](../reactivation-specialist/SKILL.md)'s, and the preference-center / frequency-options design is [preference-frequency-manager](../preference-frequency-manager/SKILL.md)'s. It does not write the individual email or compute the final EQS.

## Quick Start

```
Design a welcome flow for [product/audience] on [ESP]. Trigger is [signup event]; here is my current list/segment export: [paste/path].
```

```
Build an abandoned-cart sequence: [N] steps, [timing], with a discount branch and an exit-on-purchase condition.
```
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