Individual skill
early-access-designer
Use when the user asks to "design an early access program", "set up a waitlist and beta stages", or "define beta graduation criteria"; produces a waitlist→concept→alpha→beta→GA stage ladder with per-stage purpose and opt-in semantics, quantified graduation criteria per stage (labeled Estimated), a cohort-gating and invite-throttling plan, tester recruitment with launch-day social-proof prep, a feedback-loop spec where every status change notifies its subscribers, and a referral-loop mechanism spec (invite codes, anti-abuse). Not for waitlist acquisition strategy or the capture-flow spec — use list-growth-designer; not for the canonical stage record — use launch-registry. waitlist/内测阶梯/抢先体验/毕业标准/反馈闭环
launch/research/early-access-designer/SKILL.md
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- Last checked
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- Apache-2.0
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# Early Access Designer
Designs the early-access program for a product launch — the waitlist → concept → alpha → beta → GA stage ladder, per-stage graduation criteria, cohort gating and invite throttling, the tester feedback loop, and the referral mechanics that fill the next cohort. It sits in the Research phase of the [RAMP loop](../../../references/ramp-benchmark.md) and feeds the RAMP `R` early-access sub-item (*early-access program design sound — stage gating + graduation criteria*). Because the ladder defines what each stage publicly *means*, it is the upstream of the `RAMP-R1` stage-truth veto: a beta dressed as GA fails at the gate, and the honest ladder designed here is what prevents that.
The ladder follows an early-access state-machine pattern (modeled on the PostHog Early Access flow — **a pattern to follow, not a product guarantee**): interest registration and stage opt-in are phases of the same action, not separate lists; an explicit opt-in or opt-out always overrides any targeting rule; and a GA rollout must explicitly confirm whether previously opted-out users are included before it ships.
**Scope guard**: this skill designs the stage ladder, graduation criteria, cohort gating, feedback-loop spec, and referral *mechanics* only. It does **not** own the waitlist acquisition strategy or the compliant capture-flow spec (that is [list-growth-designer](../../../email/setup/list-growth-designer/SKILL.md)), build the signup page / popup UX ([landing-optimizer](../../../influencer/report/landing-optimizer/SKILL.md)), record the opt-in ([consent-registry](../../../protocol/consent-registry/SKILL.md) is the sole writer of `memory/consent/`), model the referral *economics* — K-factor, payout ([newsletter-monetization-planner](../../../email/nurture/newsletter-monetization-planner/SKILL.md)), hold the canonical stage record ([launch-registry](../../../protocol/launch-registry/SKILL.md) is the sole writer of `memory/launch-registry/`), or compute the RAMP profile result ([launch-readiness-auditor](../../mobilize/launch-readiness-auditor/SKILL.md)). It works one lever — the stage ladder — and hands off.
## Quick Start
```
Design an early access program for [product]. Current stage: [waitlist / private beta / none]. Goal: GA by [date].
```
