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content-amplifier

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Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces (paid mode) a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan, or (repurpose mode) a rights-tracked content inventory, a 1-video-to-10+-asset repurposing map, per-format transformation specs, and a 30-day distribution plan. Not for gating whether a deliverable is publishable or FTC-compliant — use creator-content-auditor; not for the always-on brand posting calendar — use social-calendar-builder; not for drafting a net-new idea into platform-native packages — use social-creative-builder. 复用达人内容 / 内容放量.

influencer/activate/content-amplifier/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Content Amplifier

Extract more value from a frozen, approved creator asset. Two modes: **paid** (extend reach with paid spend — whitelisting, Spark Ads, dark posts, budget + optimization) and **repurpose** (reuse one asset across paid, website, email, and social — inventory, repurposing map, format specs, distribution plan). Both start from the exact version cleared by [creator-content-auditor](../creator-content-auditor/SKILL.md) and active scoped rights. Spark/boost paths additionally require the platform state and live post they depend on; a dark post need not have been published organically.

**Scope guard**: this skill does NOT score a deliverable for brand alignment, message accuracy, or FTC/disclosure compliance, and it does NOT compute a STAR Trust/Appeal score or run the `STAR-T1`/`STAR-T2` veto — that is the [creator-content-auditor](../creator-content-auditor/SKILL.md) gate's job. This skill works the downstream lever: turning approved content into paid reach or many-channel assets, then hands off. In a product launch, this skill owns the **repurposing map and the paid-amplification / distribution execution calendar** (including the 30-day plan for launch content); the launch discipline's [momentum-planner](../../../launch/prove/momentum-planner/SKILL.md) schedules only the launch *moments* and hands the distribution work here. In always-on organic social the split is the same shape: the standing brand posting calendar belongs to [social-calendar-builder](../../../social/craft/social-calendar-builder/SKILL.md) and net-new idea-to-multi-platform package drafting to [social-creative-builder](../../../social/craft/social-creative-builder/SKILL.md) — this skill keeps repurposing of existing assets and ALL paid amplification, and the social discipline only flags boost-worthy organic winners to it.

## Mode selector

| Mode | Use when | Core output |
|------|----------|-------------|
| **paid** (default) | Extend the reach of organic creator content with paid spend | Content-selection scorecard, amplification strategy (whitelisting / boosting / dark posts), audience targeting, budget allocation, optimization playbook |
| **repurpose** | Reuse one approved asset across paid, website, email, and social | Rights-tracked inventory, 1-video-to-10+ repurposing map, format transformation specs, 30-day distribution plan, content library + rights tracker |

Pick with `--mode paid` or `--mode repurpose`. If unset: "boost / amplify / whitelisting / Spark Ads / dark post / paid spend / budget" → **paid**; "repurpose / reuse / turn one video into many / asset library / social proof on pages / multi-channel rollout" → **repurpose**. If the request spans both (e.g. "cut ad variations *and* plan the paid spend"), run **repurpose** first to produce the assets, then hand to **paid** — do not silently merge; state which mode you ran.
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