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paid-measurement-loop

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Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因

ad/scale/paid-measurement-loop/SKILL.md

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# Paid Measurement Loop

Reads a paid-ads change back against a control over a fixed readback window and returns Promote / Keep-testing / Rollback / Unproven. This is the paid readback loop — distinct from `roi-calculator` (the ROI/CPA math, which this delegates to), `ad-account-auditor` (RQS score/veto adjudication), and `performance-analyzer` (cross-channel rollup); it owns only the readback decision, window, and control.

## Quick Start

```text
Read back the budget increase I made on Campaign X two weeks ago — did ROAS hold vs the control?
I rotated in new creative on the prospecting set on the 10th — promote, keep testing, or roll back?
Compare ROAS on my Meta vs Google search campaigns (I have both CSV exports)
```

## Skill Contract
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