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conversion-signal-qa

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Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

ad/activate/conversion-signal-qa/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Conversion Signal QA

Pre-flight QA of the measurement plumbing behind paid ads — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — delivered as a tracking pre-flight checklist plus a UTM/event-spec builder. **Scope line: this skill BUILDS and FIXES the signal pre-flight so the data is trustworthy; it does NOT score the ROAS `R1`/`R2` vetoes — [ad-account-auditor](../ad-account-auditor/SKILL.md) judges those as scored red lines.** It is the `R1`/`R2` prerequisite, not the verdict. It is also **not** the standing monthly de-dup / incrementality reconciliation — that is [attribution-reconciler](../../scale/attribution-reconciler/SKILL.md). Here you only **gate** that a dedup rule and aligned attribution windows *exist* pre-launch; the actual order-ID matching, double-count quantification, and incrementality read happen in attribution-reconciler.

## Quick Start

```
QA my conversion tracking before I scale. Platforms: Google + Meta. Here is my GA4 Conversions export and Traffic-acquisition (source/medium) export: [paste/path].
```

```
Build me a UTM scheme and event spec for this campaign, then give me a pre-launch tracking checklist I can run myself.
```
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