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reactivation-specialist

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Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理

email/nurture/reactivation-specialist/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Reactivation Specialist

Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does **not** author the SEND **N (Nurture / Lifecycle)** sub-item notes: engagement-decay / sunset is owned by [email-sequence-designer](../email-sequence-designer/SKILL.md) and preference-center / frequency options by [preference-frequency-manager](../preference-frequency-manager/SKILL.md) — this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.

## Quick Start

```
Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
```

```
My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
```
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